Post about "Marketing"

When You Should Change Your Digital Marketing Strategy

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It’s simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I’ve created this post to help you know when to change your digital marketing strategy.Below are the 5 signs to help you decide when to quit your existing strategy.1. Focusing on low-value metricsIf you’re concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.2. Only focusing on your brand not on audience needs Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in initial stages of the buyer’s journey.3. Over usage of keywords Although, it’s required to place keywords in your content, Google’s priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like “Digital Marketing Strategy.”4. Don’t rely on your instinct Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It’s a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.5. Not integrated Whether it’s about veteran digital marketer, sitting in IT or a start-up company, it’s too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it’s not effective. It’s true that digital approach works best when it’s integrated with traditional channels.Now you know that if you need to change your digital marketing strategy or not, here is a complete guide to help you build a new, powerful marketing strategy to achieve your online goals.What are the essential steps for creating an effective digital marketing strategy? When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.

Research on your target market and competitors

Know your audience because if you don’t them, how can you help them

Integrate different marketing strategies and use only the correct tools

If you don’t have the required skills set, don’t hesitate to purchase special services

Identify your online value proposition and apply it across all digital marketing channels

Last but definitely not the least, prepare yourself

But before you do something ask yourself few questions. Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I’ve given some Q’s & A’s below to help you out.Which digital channels are most effective for you and why? With so many digital channels around, it gets difficult to choose the best one. So you can identify it with these simple basics:

Identify the channel where most of your potential customers like to hang out

Analyze your target audience behavior

Build awareness with Twitter

Attend industry events and conferences

Social media and newsletters to reach out to your potential customers

SEO or combination of SEO and PPC to help you attract more visitors

How to evaluate your digital marketing activities? Unfortunately, some companies don’t know how to answer this question correctly. If you’re also one of them, don’t feel embarrassed! Just hop on and find out how can you determine the right metrics and evaluate your current digital marketing activities.

Identify your target KPI (Key Performance Indicator) to help you understand what’s working

Monitor your website traffic and sales to know the necessary statistics about your customers

Track and measure your metrics through Google Analytics

Survey your site visitors to find if they’re satisfied with your solutions

Track ROI, conversions, market share, and sales

How to make your business stand out from the crowd? In today’s competitive digital market it’s really difficult to make your business stand out from your competitors. But an effective strategy can help you stay ahead of them. Let’s see how.

Effectively communicate and educate your customers

Stay honest and transparent to build customer’s loyalty

Talk less, listen more

Be authoritative and helpful in what you do

Know your competitors and learn from them

Be creative, open-minded, and try new technologies

Speak in your audience language

Use proof points and testimonials to show you’re the best

Final Thoughts As the world of online landscape changes, so should your digital marketing strategy. So it’s essential to stay aware of the changing market and the new advancements in technology to help you grow furthermore.

How to Determine If a Multifamily Property Is a Good Investment

There are several ways that you measure how successful a specific multifamily property investment is likely to be. You could look at the rental growth rates and the vacancy occupancy rates to determine how well a particular rental property is doing currently, but these numbers won’t show you how well this specific property will perform in the future. You could also choose to only purchase multifamily real estate properties in the coastal markets, or the markets that are currently producing a lot of ROI. This however, will have you competing against every other investor in the country for properties that may not be worth what you will pay for them or necessarily produce long term gains in the future. You don’t want to only look at things like occupancy rates, rental growth rates or how attractive the location of the property is if you want to accurately gauge the investment value of the property. To truly determine if a particular multifamily investment property is worth your time look at the top 4 components of a top commercial rental investment. In 5th place below, some final tips before you pull the trigger on your new investment.1. Excellent Population GrowthThe best places to locate good multifamily investment properties are locations that show very strong growths in population. There are few things that generate interest in rental properties like an exploding population. Locations that have a significant influx of new residents are the best places to buy commercial real estate. The reason behind a location’s population boom is something to consider however. The best locations are ones that are gaining population through migration or the creation of new households. Places where new people are joining existing households are not as useful to the commercial property investor.2. Residents Who Are Young and MobileLocations with greater numbers of young and mobile residents are better for rental property owners, as younger people tend to rent homes more than they buy them.3. Locations With Expanding EmployersWhen a large company expands its employment base, more young and mobile residents move into that location. This makes the commercial rental properties in this area more valuable to investors. Smart investors put their money into markets that show strong rising trends in employers and job growth. Look for regions with above average growth in employment, or locations where very large employers are setting up shop. Odds are these large companies will bring in a lot of new residents, who will all need an apartment to rent.4. Specific SubmarketsMost commercial housing investors look for markets that are either classified as high barrier, meaning that it is difficult to find a rental apartment for the renter (think New York City) or markets that are easy to find a rental property (like Texas). However, if you take the time to find a very specific submarket in an easy to get into area, you could find the jackpot for commercial real estate in that area. For example, most parts of Texas are easy to find a rental apartment, except a very few sections that are considered to be newly developed high end markets. These high barrier locations in easy market areas make good commercial real estate investment choices.5. Property by Property AnalysisOnce you have narrowed your investment down to specific submarkets you need to weigh out different investment properties within that area. Here a broker with experience in property management and ownership is your best bet for locating great multifamily investment properties. Don’t think the brochures you receive from agents contain anything but the rosiest predictions. Get someone who can really underwrite your investment for what it will do, or as close to it as possible. This is not just a mathematical undertaking based on income, stated expenses, debt service, and other costs. You need someone to do all of this within the framework of careful property due diligence and knowledge of market specifics where property management is concerned. You need someone who will factor in your necessary capital improvements, carefully review tenant information, and other issues that might come up during a property inspection. Two “identical” buildings next to each other on the same street may perform very differently depending on how they have been managed in the past, the tenant base, owner relations with neighbors and local authorities, and so on. The variables are many. Make sure you get the most experienced brokerage and property management person you can to represent you!